Four Reasons Public Agencies Take a Chance on Driverless Transportation

Despite making headlines on a daily basis, driverless vehicles are still a relatively nascent technology. Automakers and tech companies run tests around the world and a few cities have even ventured into true passenger operations, but the technology is far from ubiquitous. In fact, fully automated vehicles, also referred to as SAE Level 5, do not yet exist. Driverless technology continues to be newsworthy because automakers and technology companies around the world invest millions and form unprecedented partnerships to further its development. However, considering the state of the technology, why would (or dare I say, should) public agencies to become early adopters of driverless technology while it’s still in its infancy?

1. Introducing AVs to society in the right way

Generally speaking, it’s better to be proactive than reactive. Whether an institution is a city, transit agency, department of transportation, or even a private business park, it’s in a position to envision the ideal use of driverless vehicles and create policies, regulations, and rules that fit that vision. For example, city officials may recognize that they do not want zero-occupancy driverless vehicles clogging their streets, or transit agencies may recognize that they want to see driverless shuttles feeding into to their transit systems, so they can put the regulatory and policy framework in place today to make that a reality in the future.

2. Early adopters become the leaders and experts

The Contra Costa Transportation Agency (CCTA) took a risk and became one of the first public agencies in the United States to introduce driverless shuttles. Public and private organizations around the world now contact the agency inquiring to learn from their experiences in hopes of replicating their successes. They are now viewed as a well-respected industry leader.

3. Early adopters know how to prepare their organizations

An organization can help their stakeholders understand the benefits of the technology and the key activities needed to reap those benefits by introducing it early on. For example, the City of Arlington (Texas) introduced driverless shuttles as part of their innovative transportation pilot program. These shuttles transport people within Arlington’s Entertainment District.

As Arlington Mayor Jeff Williams stated, “It’s a great opportunity for us to do these pilot projects, for us to actually test them in our community and for our citizens to be able to look at them and see if they work here and what their opinion of it is. We want to see how this technology performs, where it is best utilized, and how it can be harnessed to potentially serve the city’s transportation needs in the future.”

4. Early adopters garner the fame and glory

Obviously, the intent of incorporating driverless vehicles into a transportation system is for improved safety, better mobility options, reduced greenhouse gas emissions, etc, but we would be remiss if we didn’t acknowledge the media potential. As researchers continue to advance driverless technology, it’s the “firsts” (e.g., “first public road deployment,” “first winter weather deployment,” etc.) that make the headlines. Public agencies have the opportunity to become a part of this media frenzy by adopting autonomous transport technologies early on.

New technologies can introduce uncertainty and risk, but they can also have tremendous benefits. Public agencies can introduce new technologies early and in incremental ways that allow for the benefits to far exceed those risks. Based on the millions of dollars invested in driverless vehicles globally, it is clear that this is a technology that’s here to stay. At this point, it’s really just a question of who will adopt them first?!   Would you agree?!

About Lauren Isaac

Lauren Isaac is the Director of Business Initiatives for the North American operation of EasyMile. Easymile provides electric, driverless shuttles that are designed to cover short distances in multi-use environments. Prior to working at EasyMile, Lauren worked at WSP where she was involved in various projects involving advanced technologies that can improve mobility in cities. Lauren wrote a guide titled “Driving Towards Driverless: A Guide for Government Agencies” regarding how local and regional governments should respond to autonomous vehicles in the short, medium, and long term. In addition, Lauren maintains the blog, “Driving Towards Driverless”, and has presented on this topic at more than 75 industry conferences. She recently did a TEDx Talk, and has been published in Forbes and the Chicago Tribune among other publications.
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