To Share or Not to Share?

In recent months, there have been many news articles regarding the introduction of a new transportation mode: microtransit.  If there was a transportation mode spectrum between large, fixed route buses and single occupancy vehicles, microtransit would fall somewhere in-between. Mictrotransit examples include the following:

These have introduced significant reactions from both the government and communities.  I’ll start with the positive – these many platforms are leveraging technology to improve mobility in cities that have significant mobility challenges. The reason new companies are appearing everyday reflects the fact that there’s a market to serve and people are hungry for alternative transportation solutions.  The negative is that these services do compete with transit. They cost more (sometimes significantly more), they often use public bus stops, and they are often not accessible or affordable.

Here is an example of a first-of-its-kind partnership between a public transit agency (Dallas Area Rapid Transit) and a Transportation Network Company (Uber) partnering to integrate their solutions into one app. Impressive!

What does this have to do with driverless cars? One (or, likely, more) of these business models could be the foundation for how driverless cars are integrated into our cities. People don’t necessarily need to (or want to) own their own vehicle.  Moreover, they enjoy the ability to do other things while in transport (the appeal of driving is diminishing). And, finally, people are embracing the “sharing economy” and are happy to share both the ride and the associated cost.

The government is still figuring out how to regulate this constantly-evolving industry. I hope they will have it figured out in time for the arrival of driverless cars…

See past post on the relationship between driverless cars and ride/car sharing.

About Lauren Isaac

Lauren Isaac is the Director of Business Initiatives for the North American operation of EasyMile. Easymile provides electric, driverless shuttles that are designed to cover short distances in multi-use environments. Prior to working at EasyMile, Lauren worked at WSP where she was involved in various projects involving advanced technologies that can improve mobility in cities. Lauren wrote a guide titled “Driving Towards Driverless: A Guide for Government Agencies” regarding how local and regional governments should respond to autonomous vehicles in the short, medium, and long term. In addition, Lauren maintains the blog, “Driving Towards Driverless”, and has presented on this topic at more than 75 industry conferences. She recently did a TEDx Talk, and has been published in Forbes and the Chicago Tribune among other publications.
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3 Responses to To Share or Not to Share?

  1. Reza Sadjadi says:

    Hi Lauren,
    I enjoyed your article. I am also interested seeing driverless cars in near future. In my early years, I wrote an essay about an imaginary world where transportation via a driverless and programmable vehicle is the only choice. I feel that the freedom one may feel when driving a vehicle should be considered fully in developing the concept of driverless vehicle. In a well designed road, the experience of calm driving can be developed to experience of no driving.


  2. “The government is still figuring out how to regulate this constantly-evolving industry.”
    Our temptation when confronted with new landscape, is to judge what we don’t yet understand by old measuring sticks.


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